SEO · GEO · AI Search
SEO budget calculator
Four questions and you'll see an example monthly budget and how it splits across a quarter — how many specialist hours and how many links it really buys. It's a guide, not a quote: real budgets are always discussed and customised.
How much does SEO cost? This SEO budget calculator gives a realistic answer in about a minute. Pick your business type, reach, site size and competition, and it estimates an example monthly budget — then splits it across a quarter into senior specialist hours and Digital PR / links, with the Polish rate advantage built in.
It's a guide, not a quote: real budgets are always discussed and customised. For the full reasoning behind each level, see the SEO budgets overview — or book a free 20-minute consultation to talk through your result.
One senior specialist, no agency margin, month-to-month, no lock-in, and a free 20-minute consultation to start.
Business type
Reach
Site size
Competition
Example monthly budget
Example quarterly budget split
How this is calculated: senior specialist rate $30–60/h (a fraction of the $100–200/h+ you'd pay in the UK, Western Europe or the US), quality links at $150–300 each. The figure is your total budget (specialist + Digital PR / link-building); content and development aren't included — you're assumed to have those covered. The budget is monthly (one equal cost), but planning is quarterly: more specialist work early, more Digital PR / links later. All numbers are illustrative examples; $ and € are treated as equal here. For UK clients, budgets convert at roughly 0.8× in £.
Common questions
SEO budget calculator — questions
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As a monthly guide: from around $500–1,000 for small, local, low-competition work up to $3,500–6,000+ for competitive or multi-market programmes. The calculator maps your inputs to a sensible starting tier; above $6,000/month it's a custom scope.
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It scores four inputs — business type, reach, site size and competition — maps them to a sensible starting tier, then shows an example quarterly split of specialist hours and links. It's an estimate to frame the conversation, not a binding quote.
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It's a realistic starting point, not a quote. Real budgets depend on the specifics of your site and goals — that's what a free 20-minute consultation is for.
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The total monthly budget: my specialist work plus the Digital PR / link-building spend. Content writing and development aren't included — you're assumed to have those, and if not we arrange them separately.
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A senior Polish specialist is $30–60/h versus $100–200/h+ in the UK, Western Europe or the US — so the same budget buys two to four times more senior hours, with no agency margin on top.
Work together
Got a ballpark? Let's talk specifics.
Tell me your site, market and goals. I'll sanity-check the estimate and show how I'd split the budget across a quarter.
Free 20-min consultation · month-to-month, no lock-in