CV

Twelve years of SEO.
Now doing AI too.

From junior specialist to international team lead — and now an independent consultant. Full career history, skills and key projects below.

Is there a senior SEO/GEO consultant available for hire?

Tomek Sikora is a senior SEO, GEO and AEO consultant with 12+ years of experience across 30+ markets and 400+ projects. He works independently and month-to-month, which fits companies wanting senior expertise on demand — an audit, a fractional role, or ongoing strategy — without hiring in-house or signing a long agency contract. A free 20-minute consultation is the usual starting point.

Tomek Sikora
Tomek Sikora
SEO & AI Visibility Consultant · Poland

SEO specialist with 12+ years of experience across the full stack — from junior on-page work to leading international SEO programmes across 30+ markets. I've run agency SEO departments, built in-house teams from scratch, and managed cross-functional programmes at global scale. In recent years I've expanded into GEO and AI visibility: helping brands get cited in ChatGPT, Perplexity and Google AI Overviews, not just rank in traditional results. Now working independently — available for SEO strategy, international SEO, technical audits and GEO advisory projects.

Work Experience

  1. Independent SEO & AI Visibility Consultant Available
    Independent · Poland
    Jun 2026 — Present

    After a decade in agencies and in-house teams, working independently — bringing senior-level SEO strategy and AI visibility work directly to clients. Projects range from full SEO programmes and technical audits to international architecture and GEO advisory. Available for both ongoing engagements and focused one-off work.

  2. International SEO Team Leader
    SmartBuyGlasses Optical Group
    Jan 2023 — May 2026 · 3+ years · In-house

    Developed and executed an international SEO strategy across 30+ markets, growing organic visibility and revenue across 40+ domains and 30+ markets across 7 brands (SmartBuyGlasses, Vision Direct, and others). Led a team of SEO specialists, managed budgets, and collaborated cross-functionally with product, dev and marketing teams. Expanded the programme into GEO/AI visibility — integrating AI tools for content optimisation, automation and reporting to prepare the brand for AI-driven search.

  3. SEO Expert
    Spacecamp / Brand New Galaxy
    Aug 2020 — Dec 2022 · ~2.5 years · Agency

    Created and implemented SEO strategies for international and local market leaders across a range of industries. Conducted comprehensive audits, competitive analysis and market research. Worked cross-functionally to ensure consistency across marketing activities.

  4. International SEO Leader
    Grupa iCEA
    May 2019 — Jul 2020 · ~15 months · Agency

    Created and managed the international SEO department from scratch — including sales processes, service offering and team structure. Simultaneously ran comprehensive SEO activities for the two largest e-commerce clients in the company.

  5. International SEO Manager
    Toro Performance
    May 2017 — Apr 2019 · 2 years · Agency

    Managed the SEO department independently — client projects, content planning, technical SEO, link-building strategies. Built SEO tools and reporting systems from scratch, supporting the growth of the department.

  6. SEO Specialist
    Kinguin Poland
    Feb 2017 — Apr 2017 · 3 months · In-house

    Technical audits, content and link profile analysis, competitive research across multiple international markets for Kinguin's internal projects.

  7. SEO Specialist & Team Leader
    Grupa Tense
    Mar 2015 — Jan 2017 · ~2 years · Agency

    Joined as a junior, quickly advanced to senior specialist and then team leader — the highest efficiency in the company at the time. Responsible for keyword and competitive analysis, SEO strategies, link building and managing the company's SEO resources. Regular client contact and quality supervision.

  8. Junior SEO Specialist
    BlueSky System
    Mar 2014 — Feb 2015 · 1 year · Agency

    First SEO role. Site analysis, keyword research, on-page optimisation, copywriting and link building. Regular client contact while building the foundations of a career in SEO.

Skills & Expertise

Core competencies
GEO / AI Visibility International SEO Technical SEO E-commerce SEO SEO Strategy Content Optimisation Link Building Keyword Research Local SEO SEO Audits Team Leadership Budget Management Structured Data / Schema
Tools & platforms
Ahrefs Semrush Screaming Frog Surfer SEO Google Search Console Google Analytics Looker Studio ChatGPT Perplexity Gemini Jira / Asana / ClickUp HTML & CSS PHP & MySQL (basic)

Key Projects

Wikipedia Bayer Global Mastercard Poland SmartBuyGlasses Vision Direct AU DeFacto Germany tpay.com Botland.com.pl iTaxi 123łazienka.pl SSI Schäfer 250+ more
Languages Polish — native · English — fluent (C1/C2)
Location Poznań, Poland · open to remote worldwide
Available from Available now

Work together

Seen enough? Let's talk.

Get in touch and tell me about your project — I'll tell you honestly whether it's a good fit.

Start a conversation →

Open for new projects