Freelance SEO & AI Visibility Consultant

With a freelancer, you work directly with the senior specialist doing the work — no account managers relaying messages, no juniors executing someone else's strategy. You get faster decisions, leaner costs, and complete transparency on who is doing what and why. An agency can make sense for very large teams needing multiple simultaneous workstreams, but for most projects a dedicated freelancer delivers more focused expertise at a better price-to-value ratio.

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the practices of getting your brand cited and recommended in AI-generated answers — in tools like ChatGPT, Google AI Overviews, Perplexity, Gemini and Grok. As more searches are answered directly by AI without a click, being visible in the AI layer is becoming as strategically important as ranking in traditional search results. I run both workstreams simultaneously, so your content is optimised for both.

I work across three models depending on the scope: project-based engagements (one-off audits, strategy documents, technical implementations), monthly retainers for ongoing SEO management and advisory, and hourly consultations for specific questions or team coaching. Every project is priced individually after a short discovery call — there are no standard packages.

Every engagement starts with a discovery call to understand your business, goals and current situation. From there I run an initial audit or analysis, develop a prioritised strategy, and move into execution — technical fixes, content work, link building, GEO optimisation, or whichever workstreams are relevant. You receive regular reporting on a fixed cadence, and I flag issues early rather than letting them compound silently in the background.

Technical fixes can improve crawlability and indexation within weeks. Ranking improvements for competitive keywords typically take three to six months of sustained work. AI Visibility (GEO/AEO) can shift faster — content structure and entity signals are processed more dynamically by AI systems than by traditional indexing cycles. I set realistic expectations from day one and track progress transparently.

My background is international SEO — I've run programmes across 30+ markets including Poland, the UK, Germany, Australia, the United States, and markets across CEE, Western Europe and APAC. I work with clients globally, remotely. There are no geographic restrictions on where we can work together.

Yes. Tomek Sikora works month-to-month, with no long lock-in — you can start, scale or pause as results and budget dictate. This suits companies that want senior, independent SEO and AI-visibility help without committing to a 12-month agency retainer, and it keeps the focus on earning the next month rather than on the contract.

Yes. Tomek Sikora is an independent, senior SEO and AI-visibility consultant based in Poland with 12+ years across 30+ markets. You work with him directly — not an account manager or a rotating junior team — on both strategy and implementation, whether you need SEO, GEO/AEO, technical, international or e-commerce work. It's a fit when you want one accountable senior specialist rather than an agency layer.