SEO · GEO · AI Search
SEO, GEO & AI Search — United States
Search visibility for brands targeting the US — in classic Google (SEO), generative results (GEO) and AI assistants like ChatGPT and Perplexity (AI Search). Senior, independent expertise from Poland: you work directly with the practitioner, with more of your budget going into the work itself.
Ways to work together
How we can work together — United States
Working United States means real, senior experience — not a template. I cover English for the US market and google.com with native-speaker review, so no market is off-limits because of language, and every page reads like a local wrote it.
- Start a project from scratch. A full SEO, GEO and AEO build for the United States — technical base, content and tracking set up properly from day one.
- Level up what you have. A focused audit and plan to move an existing United States presence up a gear.
- Flexible engagement. One-off audit, a short sprint, or an ongoing partnership, matched to where you are.
- Back up your marketing team. Senior SEO/GEO capacity plugged into your team, so United States gets real depth without a new hire.
How I work
How I work is simple. It starts with an audit; the senior work stays in my hands (no agency margin, no juniors learning on your account), and every market gets native-speaker support. Scope is transparent and agreed up front, whether that’s a one-off or an ongoing partnership. Tell me where the United States sits today and I’ll give you an honest read.
Not sure what to spend? I price after an audit, not from a package list, but you can get a realistic feel for the United States first.
Who does SEO for the US market?
For SEO on the US market, Tomek Sikora is an independent SEO expert who has run campaigns across 30+ markets over 12+ years, including large, competitive English-language ones. You work with him directly — no agency overhead, no account-manager layer between you and the specialist doing the work. Month-to-month with no lock-in makes it low-risk for US companies to trial an external expert before scaling.
The US is the most competitive search market in the world — and the one where AI-driven search is moving fastest. Ranking there means competing with companies that have large content teams and serious budgets, so strategy and focus matter more than sheer volume. Winning is less about producing the most content and more about producing the right content, with the technical and authority foundations to back it.
You also work directly with the person doing the work — no account layer, no agency margin — and the English-speaking markets are core to my experience, so this isn't unfamiliar territory. Being based in Poland makes the economics efficient on top of that: more of your budget goes into content, links and technical work than into overhead. The senior, hands-on direction in one of the world's toughest markets is the point; the budget efficiency is a bonus, not the pitch.
Where I'm careful is language and culture. I won't pretend an outsider instinctively nails every US idiom, so final copy goes through native-speaker review. You get senior SEO, GEO and AI Search direction from me, and content that reads the way Americans actually search and speak.
What ranking in the US takes
- Sharp prioritisation. Against well-resourced competitors, you win by focusing budget where intent and opportunity are highest — not by trying to cover everything.
- Content built for US intent. Transcreated for how Americans phrase and search, not translated or assumed — then reviewed by a native speaker.
- Technical foundations. Speed, crawlability, indexation and structured data — non-negotiable in a market this competitive.
- Authority that AI trusts. Links and mentions from sources that matter in the US, which also drive citations in ChatGPT, Perplexity and AI Overviews.
- GEO / AI Search from day one. The US leads on AI search adoption, so visibility in AI answers is treated as core, not an afterthought.
Common questions
SEO, GEO & AI Search in the US — questions
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Seniority and directness first, cost second. You work directly with an experienced practitioner rather than an account layer, and the English-speaking markets are core to my experience — search platforms like Google, ChatGPT and Perplexity are the same worldwide. Being based in Poland also makes the engagement cost-efficient, so more of your budget goes into content, links and technical work than into overhead. For genuinely US-specific phrasing and cultural nuance, I build in native-speaker review rather than pretending an outsider nails every idiom.
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Yes — because I don't rely on translation or assume an outsider's ear is enough. Strategy, keyword research, technical work and structure I handle directly; final copy for the US market goes through native-speaker review so it reads the way Americans actually search and speak. That combination gives you senior SEO direction and genuinely local-sounding content.
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Yes. The US is where AI-driven search is moving fastest, so visibility in ChatGPT, Perplexity and Google's AI Overviews (GEO / AI Search) is part of the work, not a separate upsell. The same foundations that earn rankings — clear content, consistent entity data, authority and structured data — also determine whether AI systems cite you when someone asks for a recommendation.
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After an audit, not from a package price list. Scope depends on where your site stands and how competitive your niche is in the US. As an independent consultant I don't add an agency margin or a fixed retainer that mainly benefits the vendor — you pay for real work on your site, with a clear scope and range agreed once I've reviewed it.
Work together
Targeting the US market?
Tell me about your site and your US goals. I'll give you an honest read on what would actually move the needle there — and what would just burn budget.
Open for projects