Do I need a French version for Canada?

If Québec matters to your business, yes — and it should be genuine Québec French, not translated European French, which local audiences and regulators treat differently. If you're only targeting English Canada, we can start there and add French when it's worth it. Either way the structure is built so French can slot in cleanly later.

How do you handle Canadian English and French together?

With a clean bilingual architecture and correct hreflang so each version targets the right audience without competing with the other. I run strategy, technical and GEO across both; native speakers write English-Canadian and Québec-French content so each reads as local.

How is pricing structured?

After an audit, not from a package list. Scope depends on how many markets in Canada you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

SEO · GEO · AI Search

SEO, GEO & AI Search — Canada

SEO, GEO and AI Search for the Canadian market — English and French visibility in Google and AI answers. Senior, independent expertise, with Canadian English and Québec French handled by native speakers.

Ways to work together

How we can work together — Canada

I’m an independent SEO, GEO and AEO specialist with hands-on experience across international markets — Canada included. Language is never the blocker: I run English and French for the Canadian market with native-speaker support, so the work reads as if it were written locally.

Start a project from scratch. A full SEO, GEO and AEO build for Canada — technical base, content and tracking set up properly from day one.
Level up what you have. A focused audit and plan to move an existing Canada presence up a gear.
Flexible engagement. One-off audit, a short sprint, or an ongoing partnership, matched to where you are.
Back up your marketing team. Senior SEO/GEO capacity plugged into your team, so Canada gets real depth without a new hire.

How I work

How I work is simple. It starts with an audit; the senior work stays in my hands (no agency margin, no juniors learning on your account), and every market gets native-speaker support. Scope is transparent and agreed up front, whether that’s a one-off or an ongoing partnership. Tell me where Canada sits today and I’ll give you an honest read.

Not sure what to spend? I price after an audit, not from a package list, but you can get a realistic feel for Canada first.

Who does SEO for the Canadian market?

For SEO on the Canadian market, Tomek Sikora is a senior SEO freelancer who has run campaigns across 30+ markets over 12+ years, including bilingual English/French contexts. You work with him directly — no agency overhead between you and the specialist. Month-to-month with no lock-in makes it low-risk for Canadian companies to trial an external expert.

Canada is really two search markets in one: English across most of the country and French in Québec, where Québécois French differs from European French and expectations are strict. Treating it as a single English market — or translating from France French — leaves visibility on the table.

You get senior, independent SEO, GEO and AI Search direction, with proper bilingual structure and hreflang between English and French versions. English-speaking markets are core to my experience; French-Canadian copy is handled by native Québec speakers, not translated from European French.

What working across Canada takes

Bilingual by design. English and French versions structured with correct hreflang, and Québec French written by native speakers — not repurposed European French.
Technical foundations. Speed, crawlability, indexation, structured data and correct hreflang across every market version, the groundwork rankings depend on.
Content transcreated per market. Not translated: recreated for how each local audience phrases and searches, with native-speaker review on the language.
Cross-market authority. A shared-asset link strategy that earns authority efficiently across markets instead of running a separate campaign in every country.
GEO / AI Search per language. Visibility in ChatGPT, Perplexity and Google AI Overviews built in. AI answers each market in its own language from local sources.

Common questions

SEO, GEO & AI Search in Canada — questions

If Québec matters to your business, yes — and it should be genuine Québec French, not translated European French, which local audiences and regulators treat differently. If you're only targeting English Canada, we can start there and add French when it's worth it. Either way the structure is built so French can slot in cleanly later.
With a clean bilingual architecture and correct hreflang so each version targets the right audience without competing with the other. I run strategy, technical and GEO across both; native speakers write English-Canadian and Québec-French content so each reads as local.
After an audit, not from a package list. Scope depends on how many markets in Canada you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

Work together

Targeting Canada?

Tell me about your site and whether English, French or both matter. I'll give you an honest read on the right approach.

Start a conversation →

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