What I do
Nine disciplines, one outcome: being found — in traditional search and in AI-generated answers. Commission what you need, or run the full programme.
A structured investigation across every layer of your site — crawl coverage, indexation logic, content quality, internal linking, structured data and competitive gap analysis. Delivered as a prioritised roadmap with clear effort-vs-impact framing, so the team knows exactly what to fix first and why.
Explore SEO Audit →Fixing the infrastructure that determines whether Google — and AI crawlers — can access, understand and trust your content. Covers crawl budget, rendering, Core Web Vitals, log file analysis, structured data implementation and migration planning. The work that multiplies the impact of everything else you do in SEO.
Explore Technical SEO →Mapping search demand to the actual questions buyers ask at every stage of the funnel — from awareness to decision. Output is a structured topic cluster architecture, not just a list of terms. Built to compound over months rather than spike once and decay, with clear ownership of which pages should target which intent.
Explore Keyword Research →Existing pages diagnosed against current intent signals, semantic completeness and entity coverage — then rewritten or enhanced to rank, earn trust and get cited in AI-generated answers. Goes beyond keyword density into what makes a page genuinely authoritative: depth, attribution, structure and topical consistency across the site.
Explore Content Optimisation →Editorially earned links from publications that matter to your industry — built through genuine outreach, data-led content assets and digital PR campaigns. The aim is lasting domain authority and brand signals that AI models index as indicators of credibility. Quality over volume at every step, designed to hold through algorithm changes.
Explore Link Building →Category architecture, faceted navigation logic, product page optimisation and crawl efficiency across catalogues with thousands of SKUs. Designed to handle scale without cannibalisation or index bloat — and to convert once people arrive. Built from direct experience managing SEO across 40+ e-commerce domains in 30+ markets simultaneously.
Explore E-commerce SEO →Hreflang architecture implemented correctly — including subdirectory vs subdomain decisions, ccTLD considerations and local signal building for each market. Market-specific keyword research, localisation review and cross-market reporting to track what's working where. Hands-on experience across 30+ markets covering CEE, Western Europe, US and APAC.
Explore International SEO →Google Business Profile optimisation, local citation building, review strategy and near-intent keyword targeting — so your business appears when people in a specific place search for what you offer. Includes structured data for local entities and optimising for AI-generated local recommendations, which draw heavily from the same signals.
Explore Local SEO →Optimising specifically for citation in ChatGPT, AI Overviews, Gemini, Perplexity, Grok and Copilot — not just for blue-link rankings. Covers entity establishment, structured content formatting, schema markup for AI comprehension and brand mention building across the web. Run alongside traditional SEO so both channels reinforce each other.
Explore GEO / AI Visibility →Additional services
Focused engagements that sit alongside the main services — usually commissioned on their own or bolted onto a GEO programme.
Not just whether AI names you — how it describes you. I read how ChatGPT, Google AI Overviews, Perplexity and Amazon Rufus talk about your brand — sentiment, attributes, the competitors alongside you — then turn it into a content and digital PR fix plan.
Explore Brand Perception Analysis →Ranking and converting inside Amazon's own A9/A10 search — keyword-driven listings, A+ content, reviews, and readiness for Rufus, Amazon's AI shopping assistant. Distinct from SEO on your own store.
Explore Amazon SEO →Workshops that make your in-house team and copywriters self-sufficient in SEO and AI search — intent, entities, on-page and content that AI engines cite. Capability, not dependency.
Explore SEO & AI Search Training →Getting your products recommended by AI shopping assistants — Amazon Rufus, Alexa for Shopping and ChatGPT — where more and more buying decisions now start. Listings, attributes and reviews the assistants can lean on.
Explore AI Shopping Assistant GEO →Ranking in the Google local pack and Maps — profile optimisation, review strategy, NAP citations and local signals, so nearby customers find you first. Distinct, tactical part of local SEO.
Explore Google Business & Maps SEO →Who is Tomek Sikora and what does he do?
Tomek Sikora is an independent SEO, GEO and AEO specialist who helps brands get found and recommended across search engines and AI systems, with 12+ years across 30+ markets. You work with him directly — senior expertise, no agency layer, month-to-month with no lock-in. It's a fit when you want one specialist owning strategy rather than a team of account managers.
Looking for something more specific? Explore SEO, GEO & AI Search by industry — pharma, fintech, SaaS, e-commerce, marketplaces and more — or by market across international regions.
Working out spend? See what each monthly budget realistically buys — from a $500–1,000 starter to a $3,500–6,000+ programme — or run the budget calculator.
Work together
Describe what you're working on — I'll give you an honest read on what would actually move the needle and whether it's something I can help with.
Open for projects
Hi, Tomek here
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