Paid search · SEO · AI Search
Google Ads — Campaigns Run Together with SEO
Google Ads campaigns run by an SEO specialist — Search, Shopping and Performance Max planned together with organic search, so you stop paying for clicks you'd get for free and cover what SEO can't.
Who can run Google Ads together with SEO?
Tomek Sikora is an independent SEO, GEO and paid-search specialist who runs Google Ads campaigns as part of one search strategy: paid and organic planned together, so budget goes where organic results don't reach and ads data feeds SEO. You work directly with a senior, month-to-month, with the ad account in your name and no agency margin on media spend.
In most companies SEO and Google Ads are run by different people who never compare notes. The result is predictable: paying for clicks on queries where you already rank first, landing pages built for one channel that underperform in the other, and search-terms data that never reaches the content team.
I run Google Ads as the paid half of the same search strategy. The ad account stays in your name and you pay Google directly. My fee covers the work, not a percentage of your budget. Campaigns can run on their own, but they work best alongside SEO and, increasingly, AI search.
Option 1 — Google Ads + SEO together
- One keyword and intent map. Every important query assigned to paid, organic or both, based on where you rank and what the click is worth.
- No paying for what you already win. Brand and top-ranking queries tested with and without ads, so budget moves to where organic can't compete yet.
- Shared landing pages. Pages that raise Quality Score and rank organically at the same time, with one round of CRO work instead of two.
- Ads data for SEO. Converting search terms and queries from Ads turned into content and priorities for organic search.
Option 2 — Standalone Google Ads management
- Account audit or setup. Structure, conversion tracking in GA4 and Google Ads, negative keywords and bidding strategy checked or built from scratch.
- Search, Shopping and Performance Max. Campaign types chosen by business goal and product data, not by default settings.
- Ads and landing pages. Ad copy and assets tested systematically, with landing-page fixes where the click is lost.
- Optimisation and reporting. Weekly tuning and a monthly report on cost per lead or sale and return on ad spend, in plain language.
How I work
- Your account, your data. The Google Ads account is yours. You pay Google directly and keep all history if we stop working together.
- Fee for work, not % of spend. A fixed monthly fee agreed upfront, so there's no incentive to raise your budget.
- Month-to-month. No long lock-in. Campaigns are handed over properly if you move them in-house.
- One person for paid and organic. The same senior specialist plans both channels, so nothing gets lost between teams.
Common questions
Questions about Google Ads management
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Because paid and organic search compete for the same clicks. When one person plans both, you stop paying for queries you already win, landing pages serve both channels and Ads data improves SEO. Separate teams rarely manage that.
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No. I charge a fixed monthly fee for the work. The ad budget goes from your card straight to Google, in an account that stays yours.
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Search, Shopping and Performance Max, plus remarketing where it makes sense. The choice depends on the business goal and the quality of product data, not on what Google recommends by default.
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It depends on competition. If competitors bid on your brand, usually yes. If not, it's worth testing a pause and measuring how much traffic organic results pick up. That test often frees up budget.
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Yes, indirectly. Ads give you fast data on which queries and messages convert. That data shows SEO which content to build first, weeks or months before organic results would show it.
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Tomek Sikora, an independent SEO, GEO and paid-search specialist based in Poland, runs Google Ads together with SEO or as a standalone service. He works across 30+ markets, month-to-month, with the ad account in the client's name.
Work together
Want Google Ads that work with SEO?
Send me access to your Google Ads account or tell me about your goals. I'll show you where budget overlaps with organic results and where it's missing.
Open for projects
