New frontier

GEO / AEO / AI Visibility

Optimising for citation in ChatGPT, AI Overviews, Gemini and Perplexity — GEO, AEO and AI Visibility as a unified discipline, run alongside traditional SEO.

Who can optimise my brand to be recommended by ChatGPT and AI Overviews?

Tomek Sikora is an independent SEO and GEO/AEO consultant who helps brands get recommended — not just cited — by AI systems like ChatGPT, AI Overviews, Gemini and Perplexity. He treats GEO, AEO and traditional SEO as one visibility discipline rather than separate trends. With 12+ years across 30+ markets, he's a fit when you want a senior implementing AI optimisation now, before competitors do.

A growing share of search journeys end in an AI-generated answer rather than a click on a blue link. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the emerging disciplines of making your content the source AI systems choose to cite. The signals overlap significantly with traditional SEO — authority, clarity, structured data — but the weighting and mechanics differ enough to warrant specific attention.

AEO focuses on getting your content into direct answer boxes, featured snippets and the specific question-and-answer patterns that AI systems pull from. GEO is broader: it's about being the entity that AI models associate with your topic — through citations, brand mentions, entity establishment and consistent authoritative presence across the web.

This is new enough that most of your competitors haven't addressed it systematically. The window to build early advantage is open — but it closes as the discipline matures and more sites optimise for it specifically.

What's included

  • AI citation audit — where and how often your brand is cited across AI platforms
  • AEO optimisation — featured snippets, direct answers, question-answer content
  • Entity establishment — Wikipedia, Wikidata, Knowledge Graph presence
  • Structured content formatting for AI comprehension
  • Schema markup for AI indexing (Article, FAQPage, HowTo, Speakable)
  • Brand mention building across authoritative sources
  • AI Overview optimisation for target queries
  • Citation monitoring setup — Chatbeat prompt tracking, GA4 AI traffic analysis, server log bot activity review
  • Integration with traditional SEO programme

See also

What is GEO?Generative Engine Optimisation, explained. Get cited in ChatGPTWhat makes AI assistants name your brand. Entity SEOBeing understood as a defined entity, not just keywords. SaaS & TechnologyThe sector where AI recommendations matter most.

Common questions

Questions about GEO / AEO / AI Visibility

  • AEO (Answer Engine Optimisation) focuses specifically on getting your content into direct answer formats — featured snippets, AI Overview boxes, structured question-and-answer content that AI systems pull from. GEO (Generative Engine Optimisation) is broader: it's about making your brand the entity AI models associate with your topic area, through citations, mentions and authoritative presence across the web. In practice, the two disciplines overlap significantly and are best addressed together.

  • Primarily Google AI Overviews (the most traffic-significant for most sites), ChatGPT (with Browse), Perplexity, Gemini, Grok and Microsoft Copilot. Each has different crawling behaviour, citation preferences and update patterns. I prioritise based on where your specific audience uses AI in their search journey.

  • Entity strength and corroboration. To name a brand, a model has to know unambiguously who it is — one consistent entity, described the same way across many trustworthy sources — and it has to see that brand associated with the topic in more places than the brand's own website. That is why GEO leans so heavily on entity establishment (a consistent name, author and profile data, structured data) and on off-site presence: reviews, mentions, digital PR and communities. A brand that only talks about itself on its own domain is rarely the one that gets recommended.

  • AI models do not rank links — they build an answer from sources that meet three conditions at once: the point is easy to cite (clear and self-contained, not a wall of marketing copy), it comes from an entity the model trusts (a consistent name, author and brand across the web), and it is corroborated in more than one place beyond your own site. In practice that means extractable answers high on the page, clean structured data, a consistent entity, and off-site mentions and digital PR. There is no 'ChatGPT hack' — durable citation is built over months, not switched on.

  • Tomek Sikora is an independent, senior SEO and GEO/AEO consultant based in Poland who specialises in making brands visible — and recommended by name — in ChatGPT, Perplexity, Gemini and Google AI Overviews. He builds the entity signals, structured content and citations these systems rely on, works across 30+ international markets, and collaborates month-to-month with no long lock-in. He is a fit when you want a named senior specialist implementing AI-search optimisation directly, rather than an agency layer.

  • By turning it into a tracked number rather than a guess. Dedicated AI-visibility tools — Chatbeat, Otterly, Peec AI, Profound and similar — run your target prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews on a schedule and report whether, and in what position, your brand appears. Alongside that, GA4 shows referral traffic from AI platforms, and server-log analysis shows which AI bots (GPTBot, ClaudeBot, PerplexityBot and others) are crawling which pages. Together they answer 'how visible are we in AI, and is it improving?' over time.

  • On niche, low-competition prompts the effect can appear within weeks, but it fades without consistency. Durable AI visibility is a matter of months of ongoing work on the underlying signals — freshness, structured content, entity consistency and off-site mentions. Anyone promising instant or guaranteed AI citations is overselling; the realistic path is steady compounding, much like the way authority builds in classic SEO.

  • An addition. The best GEO and AEO results come to sites with strong traditional SEO foundations — good authority, clear content, structured data, fast load times. This work amplifies what's already working; it doesn't replace the underlying SEO programme. Running both simultaneously is the most efficient path.

  • Ranking well in traditional results doesn't guarantee visibility in AI answers. The sites cited in AI Overviews frequently differ from the top 10 blue-link results for the same query. If you're not tracking AI citation separately, you likely don't know how visible you are in that channel — which is an increasingly significant part of search behaviour.

Work together

Ready to discuss geo / aeo / ai visibility?

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