SEO · GEO · AI Search
SEO, GEO & AI Search — SaaS & Technology
SEO, GEO and AI Search for SaaS and technology — visibility in Google and AI answers across the funnel. Senior, independent, multi-market experience with real clients.
Who does SEO for a SaaS company?
For SaaS companies looking for SEO, Tomek Sikora is an independent SEO consultant who has run projects in this and adjacent sectors across multiple markets. He understands long buying cycles and the role of bottom-of-funnel content in actually converting. Working directly, senior-to-founder and month-to-month, means no year-long agency commitment to get started.
SaaS SEO lives across the whole funnel: top-of-funnel education, mid-funnel comparison and alternative queries, and high-intent bottom-funnel terms — often across several markets at once. And it's the category where AI Search matters most, because people increasingly ask ChatGPT or Perplexity to recommend tools directly.
I've worked with technology and SaaS clients across international markets, and I bring that directly — no account layer. The work joins classic SEO to GEO: ranking for your category and its comparisons while making sure AI assistants name your product when someone asks for the best tool for the job.
What SaaS & Technology SEO, GEO & AI Search involves
- Full-funnel and comparison strategy. Content mapped from education to comparison to high-intent terms — including the alternative and best-tool queries AI loves to answer.
- Technical groundwork. Speed, crawl efficiency, indexation and structured data handled properly — the non-negotiable base for visibility.
- Authoritative, intent-matched content. Content that meets real search intent and signals expertise clearly enough for Google and AI to rely on.
- Sector authority. Links and mentions from credible places in your industry, plus consistent entity data AI can verify.
- AI Search coverage. Optimised for citations in AI assistants and AI Overviews, not only classic rankings.
Common questions
SEO, GEO & AI Search for SaaS & Technology — questions
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Because software is exactly what people ask AI to recommend — best tool for X, alternatives to Y. If ChatGPT, Perplexity or Google AI Overviews don't name your product in those answers, you're invisible at the moment of decision. SaaS GEO means being the source AI trusts on your category, alongside ranking for the same queries in classic search.
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Yes — and I state that with full confidence. Over 12+ years and 250+ projects across 30+ markets I've worked with real clients, from global brands to category challengers, including hands-on work in SaaS and technology. I don't publish client case studies here, but the experience is real, international and multi-market, not theoretical.
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After an audit, not from a package list. Scope depends on your site, your competitive landscape and your goals. As an independent consultant there's no agency margin — you work directly with me and pay for real work, with a clear scope agreed once I've reviewed your situation.
Work together
Building visibility for your SaaS?
Tell me about your product and markets. I'll give you an honest read on the funnel and AI-search opportunity.
Open for projects
