SEO · GEO · AI Search
Markets
Search visibility for brands across international markets — in classic Google (SEO), generative results (GEO) and AI assistants like ChatGPT and Perplexity (AI Search). Senior, independent expertise from Poland: agency-lead seniority without the agency overhead.
Which markets and regions does Tomek Sikora cover?
Tomek Sikora is an independent SEO and GEO specialist who has delivered campaigns across 30+ markets and multiple languages over 12+ years. He handles international and cross-border SEO directly — market prioritisation, hreflang and localised content — without an agency layer. It's a fit for brands expanding into new markets that want one senior owning the whole picture.
Most international SEO is sold by agencies that place a junior account manager between you and the person doing the work — and add a margin on top. I work the other way: directly, as an independent consultant. You deal with the person actually doing the SEO, GEO and AI Search, at agency-lead seniority. Being based in Poland keeps the economics efficient on top of that — less overhead, so more of your budget lands on the work itself than on account management — but the reason to work this way is the seniority and directness, not the invoice.
Search is global by nature. Google, ChatGPT, Perplexity and Google's own AI Overviews behave the same way regardless of where the person optimising for them sits. What differs between markets is intent, phrasing, competition and trust signals — and that's a matter of research and native-speaker review, not physical location.
My experience spans my home market (Poland), the main English-speaking markets — US, UK, Australia, Canada — and Germany plus wider Western Europe. Where I haven't worked directly, I say so and build in native review. Same honesty as the rest of this site.
Markets I work in
- SEO, GEO & AI Search — United States
- SEO, GEO & AI Search — United Kingdom
- SEO, GEO & AI Search — Germany
Regions & wider markets
- Europe
- Global / Worldwide
- Australia
- Canada
- EMEA
- DACH
- CEE
- APAC
- Nordics
- Benelux
- ANZ
- LATAM
- Baltics
- Iberia
- Southeast Asia
- South Asia / India
- MENA
- GCC
- Sub-Saharan Africa
More markets are being added. If yours isn't listed yet — from the Nordics to APAC — the approach is the same; just get in touch. For the strategic side of multi-market work, see International SEO. Planning spend across markets? See what each monthly budget covers — one focused market on a $2,000–3,500 budget, or several on $3,500–6,000+.
Common questions
Questions about working across markets
-
Because you work directly with a senior practitioner rather than through an account layer — the same seniority an agency would put on your account, without the agency around it. The economics are efficient on top of that: Poland is a cost-effective place to hire experienced SEO talent, so more of your budget goes into content, links and technical work than into overhead. And search itself is global — Google, ChatGPT and Perplexity behave the same way wherever the person optimising for them sits.
-
Poland is my home market. After that, the main English-speaking markets — US, UK, Australia, Canada — followed by Germany and wider Western Europe, plus work across Central and Eastern Europe. For markets I haven't worked in directly, I say so and build in native-speaker review rather than pretending otherwise.
Work together
Expanding into a new market?
Tell me which markets you're targeting and where you're stuck. I'll give you an honest read on what would actually move the needle — and what wouldn't.
Open for projects