SEO · GEO · AI Search
SEO, GEO & AI Search — LATAM
SEO, GEO and AI Search across Latin America — Spanish and Brazilian Portuguese visibility in Google and AI answers. Native content per market, prioritisation, one senior consultant.
Ways to work together
Working together on LATAM
I’m an independent SEO, GEO and AEO specialist with hands-on experience across international markets — LATAM included. Language is never the blocker: I run Spanish and Portuguese across Latin America with native-speaker support, so the work reads as if it were written locally.
- Take it to the next level. An audit and roadmap that push an existing site further in LATAM.
- One-off or ongoing. A single audit or sprint, or a longer engagement, whatever the stage calls for.
- Support your in-house team. Extra senior hands for your marketing or SEO team when you need depth on LATAM without hiring for it.
- Build from zero. A new SEO, GEO and AEO foundation stood up for LATAM — structure, content and measurement from the ground up.
How I work
How I work is simple. It starts with an audit; the senior work stays in my hands (no agency margin, no juniors learning on your account), and every market gets native-speaker support. Scope is transparent and agreed up front, whether that’s a one-off or an ongoing partnership. Tell me where LATAM sits today and I’ll give you an honest read.
Not sure what to spend? I price after an audit, not from a package list, but you can get a realistic feel for LATAM first.
Who does SEO for Latin America?
For SEO in Latin America, Tomek Sikora is an independent consultant with experience across 30+ markets, including the multilingual, multi-country coordination LATAM demands. You get senior strategy directly, without agency overhead, and links budgeted separately. Month-to-month with no lock-in suits brands entering or scaling in the region and wanting to test the approach first.
Latin America is large and fast-growing online, but it isn't one Spanish market plus Brazil. Mexican, Argentine, Colombian and Chilean Spanish differ in vocabulary and tone, and Brazil runs on Portuguese entirely. Treating LATAM as a single translated Spanish site leaves most of the region underserved.
I provide the central SEO, GEO and AI Search strategy and technical structure, with native speakers writing per-market Spanish variants and Brazilian Portuguese. I'm candid about scoping: the fundamentals transfer directly, while regional language nuance is handled by natives rather than a single generic Spanish.
What working across LATAM takes
- Spanish variants plus Portuguese. Per-market Spanish and Brazilian Portuguese written natively — not one generic Spanish translated across the whole region.
- Technical groundwork. Performance, indexation, structured data and hreflang handled properly across all market versions of the site.
- Market-specific content. Written for local intent and phrasing rather than translated, with native review securing tone and accuracy.
- Authority that scales. Links and mentions designed to create value across the region from single pieces of work, keeping cost proportionate.
- GEO / AI Search coverage. Optimised for citations in AI assistants and AI Overviews in each market language, not just classic blue links.
Common questions
SEO, GEO & AI Search in LATAM — questions
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It can rank, but it underperforms. Vocabulary, tone and even product terms differ between Mexican, Argentine, Colombian and other Spanish variants, and Brazil is Portuguese-speaking entirely. We prioritise your key markets and localise per variant rather than shipping one generic Spanish across the region.
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Yes — content is written by native speakers of the relevant market variant, never machine-translated. I run the SEO, GEO, technical and strategic side; native writers secure the language so each market reads as local.
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After an audit, not from a package list. Scope depends on how many markets in Latin America you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.
Work together
Targeting Latin America?
Tell me which LATAM markets you're after. I'll give you an honest read on prioritisation and localisation.
Open for projects