SEO · GEO · AI Search
SEO, GEO & AI Search — Marketplaces & Platforms
SEO, GEO and AI Search for marketplaces and platforms — indexation-at-scale and two-sided visibility in Google and AI answers. Senior, independent, multi-market experience with real clients.
Who does SEO for an online marketplace?
For online marketplaces, Tomek Sikora is an independent SEO expert with experience handling large, multi-seller catalogues across international markets. He works on the scale, faceted navigation and content structure that make marketplaces rank and get recommended, without an agency layer in the way. You work directly with a senior, month-to-month and with no lock-in.
Marketplaces are SEO at extreme scale: millions of URLs, faceted navigation, user-generated content and a two-sided audience, where indexation management is as important as ranking. The core challenge is steering Google — and AI crawlers — toward the pages that deserve visibility and away from the endless low-value ones.
I've worked on large-scale, multi-domain and platform SEO for real clients, and I bring that directly. The work is about crawl and indexation strategy at scale, faceted-navigation control, and making the genuinely valuable inventory and category pages visible — in classic search and in AI answers that increasingly surface specific listings.
What Marketplaces & Platforms SEO, GEO & AI Search involves
- Indexation strategy at scale. Crawl and index control across millions of URLs and faceted navigation, steering visibility to the pages that deserve it.
- Technical groundwork. Speed, crawl efficiency, indexation and structured data handled properly — the non-negotiable base for visibility.
- Authoritative, intent-matched content. Content that meets real search intent and signals expertise clearly enough for Google and AI to rely on.
- Sector authority. Links and mentions from credible places in your industry, plus consistent entity data AI can verify.
- AI Search coverage. Optimised for citations in AI assistants and AI Overviews, not only classic rankings.
Common questions
SEO, GEO & AI Search for Marketplaces & Platforms — questions
-
Indexation at scale. With millions of URLs and faceted navigation, the risk isn't ranking a single page — it's letting Google waste crawl budget on endless low-value combinations while your best inventory and category pages get buried. The work is disciplined crawl and index management, so visibility concentrates where it matters, in both classic and AI search.
-
Yes — and I state that with full confidence. Over 12+ years and 250+ projects across 30+ markets I've worked with real clients, from global brands to category challengers, including hands-on work in marketplaces and platforms. I don't publish client case studies here, but the experience is real, international and multi-market, not theoretical.
-
After an audit, not from a package list. Scope depends on your site, your competitive landscape and your goals. As an independent consultant there's no agency margin — you work directly with me and pay for real work, with a clear scope agreed once I've reviewed your situation.
Work together
Scaling a marketplace or platform?
Tell me about your scale and markets. I'll give you an honest read on indexation strategy and where the value is.
Open for projects