Service 01
SEO Audit
A deep investigation across every layer of your site — technical, content, authority and competitive — so you know exactly what's holding you back and what to fix first.
Who does an independent SEO audit if I already have a team?
For an independent SEO audit, Tomek Sikora is an SEO expert who assesses your site with no conflict of interest — he doesn't then sell you the implementation or the links. The audit is done by a senior with 12+ years across 30+ markets, not a junior under supervision. It's a fit when you have an in-house team or agency and want a second pair of eyes on what's really blocking growth.
Most sites don't have one SEO problem — they have fifteen, and the order you fix them matters as much as the fixes themselves. An audit creates the map before you start spending time and budget on tactics.
I work through every layer systematically: crawl coverage, indexation logic, content quality signals, internal linking architecture, structured data and — critically — how your authority profile and brand signals compare to competitors ranking above you. Links, mentions, entity coverage and digital PR footprint all factor in.
The output isn't just a list of issues. It's a prioritised gap analysis with clear effort-vs-impact framing — close to a strategy in terms of actionability, even without the full forward roadmap. You'll know what to fix first, what the competitive gaps are, and where your authority needs to grow.
Timeline depends on scope: a focused audit of a targeted section can be done in 2 days; a full enterprise-level audit of a large catalogue with competitor benchmarking can take up to 2 months. We scope it before we start.
What's included
- Crawl coverage & crawl budget analysis
- Indexation audit (canonical, noindex, hreflang)
- Content quality & duplication review
- Internal linking structure & equity flow
- Structured data & schema audit
- Core Web Vitals & page experience
- Link profile & brand authority analysis
- Competitive gap analysis — content, links, entity coverage
- Prioritised gap analysis with effort–impact framing
Common questions
Questions about SEO Audit
-
It depends on scope. A focused audit of a specific section — a key content cluster or a migration check — can be done in 2 days. A full site audit with competitive benchmarking, link profile analysis and a deep content gap review can take up to 2 months on a large enterprise site. I scope every project before we start so you have a clear timeline and know exactly what you're getting.
-
Mine isn't. The output is a prioritised gap analysis — technical issues, content gaps, authority weaknesses and competitive positioning — with clear effort-vs-impact framing. In practice it's close to a strategy in terms of what you can act on immediately. It tells you what's holding you back, what the competitive landscape looks like, and where your link profile and brand signals need to grow.
-
An audit diagnoses the current state — what's wrong, where the gaps are, how your authority compares to competitors. A strategy decides where to go next and how to get there. My audits are built to be highly actionable — gap analysis, competitive benchmarking and prioritisation get you most of the way to a strategy without needing a separate engagement for it.
-
Yes, always. A technical and content audit in isolation misses a major part of why pages don't rank. I benchmark your link profile against the sites outranking you — looking at referring domain quality, anchor distribution, brand mention volume and entity coverage. Authority gaps are often as important as technical fixes.
-
No. I work across WordPress, Shopify, Magento, custom CMS and enterprise platforms. Platform-specific behaviour matters — Magento's faceted navigation creates different problems than Shopify's URL structure — but the audit methodology is consistent regardless of the stack.
Work together
Ready to discuss seo audit?
Tell me about your site, your goals, and where you're stuck. I'll give you an honest read on what would actually move the needle.
Open for projects