Perplexity works like a research assistant: it searches the web, reads sources, and composes an answer with numbered citations. That makes it more transparent than a pure chatbot — and means classic retrievability matters. If your page can't be crawled or doesn't clearly answer the question, it won't be pulled.
Optimise as you would for GEO: ensure the relevant bots can access your content, lead with a direct answer, use clean structure and structured data, and be genuinely authoritative on the topic. Fresh, well-sourced pages tend to be favoured for current questions.
Because Perplexity surfaces multiple sources per answer, the opportunity is broader than winning a single top rank — several relevant pages can be cited. Measuring your presence there is part of tracking overall AI visibility.