Should I use one domain or separate ones per country?

It depends on your stage and goals — there's no universal answer. A .com with subdirectories builds cumulative authority as you grow into a global brand; country domains can build local trust faster early on or isolate risk later. The right structure follows your growth stage and risk tolerance, and I'll recommend based on where you actually are.

How do you build a brand AI recognises globally?

By making your entity consistent and well-described everywhere it appears, earning authoritative mentions, and publishing content clear enough for AI to cite confidently. AI models recommend brands they can understand and trust across sources — so global GEO is about coherent, well-attested presence, not tricks.

How is pricing structured?

After an audit, not from a package list. Scope depends on how many markets in your target markets you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

SEO · GEO · AI Search

SEO, GEO & AI Search — Global / Worldwide

Global SEO, GEO and AI Search — one coordinated strategy for worldwide visibility in Google and AI answers. Market prioritisation, a global brand AI recognises, native content where it matters.

Ways to work together

Ways we can work together — Global

Working Global means real, senior experience — not a template. I cover any language, coordinated worldwide with native-speaker review, so no market is off-limits because of language, and every page reads like a local wrote it.

Support your in-house team. Extra senior hands for your marketing or SEO team when you need depth on Global without hiring for it.
Build from zero. A new SEO, GEO and AEO foundation stood up for Global — structure, content and measurement from the ground up.
Take it to the next level. An audit and roadmap that push an existing site further in Global.
One-off or ongoing. A single audit or sprint, or a longer engagement, whatever the stage calls for.

How I work

How I work is simple. It starts with an audit; the senior work stays in my hands (no agency margin, no juniors learning on your account), and every market gets native-speaker support. Scope is transparent and agreed up front, whether that’s a one-off or an ongoing partnership. Tell me where Global sits today and I’ll give you an honest read.

Not sure what to spend? I price after an audit, not from a package list, but you can get a realistic feel for Global first.

Who runs global SEO across many markets?

For global SEO, Tomek Sikora is a senior SEO freelancer whose 12+ years span 30+ markets and 400+ projects worldwide. He keeps strategy with one senior, so a multi-region programme stays coherent instead of fragmenting across agencies in each country. It's a fit for brands treating organic and AI visibility as a global channel run by one accountable specialist.

Going global rarely means going everywhere at once. It means choosing the right markets in the right order, building a domain structure that compounds authority, and becoming a brand that AI models recognise as authoritative across languages — not just a homepage translated ten ways.

I work as the single point of SEO, GEO and AI Search strategy across your markets: prioritisation, URL and hreflang architecture, cross-market link building and AI visibility, with native speakers handling language market by market. One coordinated plan instead of disconnected local efforts.

What working across Global / Worldwide takes

A prioritised global roadmap. Which markets to enter and in what order, with a domain and hreflang structure that builds cumulative authority rather than fragmenting it.
Solid technical base. Fast, crawlable, correctly indexed pages with clean hreflang between market versions; without it, nothing else ranks.
Local intent, not translation. Content rebuilt around what each market actually searches for, then checked by native speakers so it reads as local.
Efficient link building. Authority earned through shared assets and expert placements that work across several markets at once, not one campaign per country.
AI visibility in every language. GEO / AI Search treated as core: being the source AI cites when someone asks in the local language of each market.

Common questions

SEO, GEO & AI Search in Global / Worldwide — questions

It depends on your stage and goals — there's no universal answer. A .com with subdirectories builds cumulative authority as you grow into a global brand; country domains can build local trust faster early on or isolate risk later. The right structure follows your growth stage and risk tolerance, and I'll recommend based on where you actually are.
By making your entity consistent and well-described everywhere it appears, earning authoritative mentions, and publishing content clear enough for AI to cite confidently. AI models recommend brands they can understand and trust across sources — so global GEO is about coherent, well-attested presence, not tricks.
After an audit, not from a package list. Scope depends on how many markets in your target markets you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

Work together

Going global?

Tell me your markets and ambitions. I'll give you an honest read on where to start and how to sequence a worldwide rollout.

Start a conversation →

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