How do you handle Arabic and right-to-left content?

Arabic content is written by native speakers and implemented with proper right-to-left layout and correct technical handling — it's not a styling afterthought. Dialect and register are scoped to your audience, and French is added for Maghreb markets where it matters. I run the SEO, GEO and technical side; natives own the language.

Do you have direct MENA experience?

My direct experience centres on European and English-language markets, so for MENA I combine the transferable SEO and GEO fundamentals with native Arabic and French speakers and local research. I'm explicit about that rather than overstating familiarity with the region.

How is pricing structured?

After an audit, not from a package list. Scope depends on how many markets in MENA you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

SEO · GEO · AI Search

SEO, GEO & AI Search — MENA

SEO, GEO and AI Search across MENA — the Middle East and North Africa. Arabic and French visibility in Google and AI answers, native content, right-to-left considerations, one senior consultant.

Ways to work together

Let’s work on MENA together

Working MENA means real, senior experience — not a template. I cover Arabic, French and English across the Middle East and North Africa with native-speaker review, so no market is off-limits because of language, and every page reads like a local wrote it.

Flexible engagement. One-off audit, a short sprint, or an ongoing partnership, matched to where you are.
Back up your marketing team. Senior SEO/GEO capacity plugged into your team, so MENA gets real depth without a new hire.
Start a project from scratch. A full SEO, GEO and AEO build for MENA — technical base, content and tracking set up properly from day one.
Level up what you have. A focused audit and plan to move an existing MENA presence up a gear.

How I work

How I work is simple. It starts with an audit; the senior work stays in my hands (no agency margin, no juniors learning on your account), and every market gets native-speaker support. Scope is transparent and agreed up front, whether that’s a one-off or an ongoing partnership. Tell me where MENA sits today and I’ll give you an honest read.

Not sure what to spend? I price after an audit, not from a package list, but you can get a realistic feel for MENA first.

Who does SEO across the MENA region?

Across MENA, Tomek Sikora is an independent SEO and GEO specialist experienced in the bilingual Arabic/English, fast-evolving markets of the region — part of 30+ markets over 12+ years. He owns strategy directly, so a multi-country campaign stays coherent rather than fragmenting across local agencies. Month-to-month with no lock-in suits brands entering or scaling across MENA.

MENA spans the Arabic-speaking Middle East and North Africa, with French important across the Maghreb and English common in business and the Gulf. Arabic brings right-to-left layout and dialect considerations, and expectations around trust and presentation are their own thing — this isn't a market to translate into casually.

I provide the SEO, GEO and AI Search strategy and technical structure, including correct right-to-left handling and hreflang, while native Arabic and French speakers write the content. I'm candid that my direct experience is centred on European and English-language markets, so for MENA I lean on native expertise and say so plainly.

What working across MENA takes

Arabic and French, done properly. Native Arabic (with right-to-left layout) and French content, structured with correct hreflang across MENA markets.
Solid technical base. Fast, crawlable, correctly indexed pages with clean hreflang between market versions; without it, nothing else ranks.
Local intent, not translation. Content rebuilt around what each market actually searches for, then checked by native speakers so it reads as local.
Efficient link building. Authority earned through shared assets and expert placements that work across several markets at once, not one campaign per country.
AI visibility in every language. GEO / AI Search treated as core: being the source AI cites when someone asks in the local language of each market.

Common questions

SEO, GEO & AI Search in MENA — questions

Arabic content is written by native speakers and implemented with proper right-to-left layout and correct technical handling — it's not a styling afterthought. Dialect and register are scoped to your audience, and French is added for Maghreb markets where it matters. I run the SEO, GEO and technical side; natives own the language.
My direct experience centres on European and English-language markets, so for MENA I combine the transferable SEO and GEO fundamentals with native Arabic and French speakers and local research. I'm explicit about that rather than overstating familiarity with the region.
After an audit, not from a package list. Scope depends on how many markets in MENA you are targeting, the state of your site and how much localised content is involved. As an independent consultant there is no agency margin, you pay for real work, with a clear scope and range agreed once I have reviewed it.

Work together

Targeting MENA?

Tell me which markets and languages matter. I'll give you an honest read on the right approach and where native expertise leads.

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