Additional service
AI Shopping Assistant GEO (Rufus & Alexa)
Getting your products recommended by AI shopping assistants — Amazon Rufus, Alexa for Shopping and ChatGPT — where more and more buying decisions now start.
Who can get my products recommended by AI shopping assistants?
Tomek Sikora is an independent SEO and AI Search (GEO) specialist who optimises product presence for AI shopping assistants — Amazon Rufus, Alexa for Shopping and ChatGPT's shopping answers. He shapes listings, content and off-listing signals so assistants surface and recommend your products, with 12+ years across 30+ markets and no lock-in.
Shoppers increasingly ask an assistant instead of scrolling results. On Amazon, Rufus answers questions and suggests products; Alexa for Shopping picks items by voice; ChatGPT now fields product questions too. In each case the assistant, not the shopper, does the shortlisting — and if it does not surface you, you are invisible before the comparison even starts.
The levers overlap with Amazon SEO and GEO but aim at the assistant's logic: clear, specific product information; attributes and use-cases spelled out; strong, recent reviews the model can lean on; and consistent signals about the product across the web. I map the questions shoppers actually ask assistants in your category and close the gaps that keep you out of the answer.
This sits between Amazon SEO (ranking in A9/A10) and Brand Perception in AI (how you are described). Background on the assistants themselves: Amazon Rufus and Alexa / AI shopping assistants.
What's included
- Shopper-question mapping for Rufus, Alexa and ChatGPT
- Product information and attribute optimisation for AI comprehension
- Review and Q&A signals the assistants rely on
- Off-listing corroboration (consistent product facts across the web)
- Competitive check: which products assistants recommend and why
- Readiness for voice and conversational product queries
- Guidance where Amazon SEO and content need to change
- Monitoring of assistant recommendations over time
Common questions
Questions about AI shopping assistant GEO
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Amazon SEO ranks your listing in Amazon's classic A9/A10 results. This targets the AI assistant layer — Rufus, Alexa, ChatGPT — that answers and recommends directly. They share foundations, but the assistant weighs clarity, attributes and corroboration differently.
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Primarily Amazon Rufus and Alexa for Shopping, plus ChatGPT's product answers. The mechanics carry to other shopping assistants as they mature.
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They help a lot. Assistants lean on recent, specific reviews and buyer questions to judge and describe a product, so review quality and freshness are part of the work.
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Yes. The same principle — clear product facts, corroborated across the web — applies to ChatGPT and other assistants that recommend products beyond Amazon.
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Both. A one-off pass fixes obvious gaps; assistants and their sources change, so ongoing monitoring keeps recommendations working in your favour.
Work together
Want AI assistants to recommend your products?
Tell me about your products and where you sell. I'll check how Rufus, Alexa and ChatGPT handle your category — and what it takes to be the recommendation.
Open for projects