Additional service
Amazon SEO
Ranking and converting inside Amazon's own search (A9/A10) — not your own store. Keyword-driven listings, A+ content, and readiness for Rufus, Amazon's AI shopping assistant.
Who can optimise my Amazon listings to rank and sell?
Tomek Sikora is an independent SEO specialist who optimises Amazon listings to rank in Amazon's own A9/A10 search and convert once shown — keyword-driven titles and bullets, backend search terms, A+ content and review strategy. 12+ years across 30+ markets, working directly with you, month-to-month with no lock-in. It fits brands and sellers who need marketplace visibility, distinct from SEO on their own store.
Amazon is its own search engine. Ranking there follows A9/A10 logic — relevance drawn from your listing text plus performance signals like click-through, conversion and sales velocity. Optimising a product page for Google and optimising it for Amazon are different jobs, and this service is the second one.
The work: mapping the terms shoppers actually use, writing titles and bullets that rank and convert, filling backend search terms, structuring A+ / Enhanced Brand Content, and getting images and reviews to support conversion. I benchmark against the competitors ranking above you and fix the gaps that cost placement.
Increasingly, Amazon's AI shopping assistant Rufus answers shoppers directly and recommends products from listings and reviews. The same clean, specific, well-corroborated listing that ranks in A9/A10 is what Rufus draws on — so I build listings ready for both. More on Amazon Rufus.
What's included
- Amazon keyword research (shopper terms, not Google terms)
- Title, bullet and description optimisation for A9/A10
- Backend search terms (hidden keywords)
- A+ / Enhanced Brand Content structure and briefs
- Image and review / velocity strategy for conversion
- Competitor listing benchmark
- Readiness for Rufus and AI shopping answers
- Reporting on rank and conversion movement
Common questions
Questions about Amazon SEO
-
Different engine, different signals. Google ranks pages on relevance and authority across the web; Amazon ranks products on listing relevance plus sales performance — click-through, conversion and velocity. The tactics and the metrics differ.
-
No. E-commerce SEO optimises your own store for Google. Amazon SEO optimises your listings inside Amazon's marketplace search. Many brands need both, run separately.
-
Yes. Rufus, Amazon's AI shopping assistant, draws on the same listing text and reviews. A clear, specific, well-reviewed listing is easier for Rufus to surface and recommend.
-
My focus is organic listing optimisation. Strong organic listings also make ads more efficient; I can advise on how the two interact, but PPC management is a separate discipline.
-
The same listing-optimisation logic applies to Allegro, eBay and others. Amazon is the deepest case; the approach carries over.
Work together
Want your Amazon listings to rank and sell?
Tell me about your products and marketplace. I'll give you an honest read on what's holding the listings back and what would move rank and conversion.
Open for projects