Additional service
SEO & AI Search Training
Workshops that make your in-house team and copywriters self-sufficient in SEO and AI search — intent, entities, on-page, and content that AI engines cite. Capability, not dependency.
Who can train my team in SEO and AI search?
Tomek Sikora runs tailored SEO and AI Search training for in-house marketing and content teams — search intent, entity coverage, on-page optimisation, and writing content that gets cited in AI answers. 12+ years across 30+ markets. The goal is to build capability inside your team, so you depend less on outside consultants over time.
Most teams already have talented writers and marketers; what they lack is a shared, current model of how search and AI answers actually work. Training closes that gap faster than briefing every task one by one. I tailor the curriculum to your team — content, product, or a mixed marketing group.
Typical topics: how search intent maps to content, entity and topical coverage, on-page fundamentals, GEO / AEO and what makes content citable by ChatGPT and AI Overviews, and how to measure it. Sessions are practical — worked on your own pages and queries, not generic slides.
Format is flexible — remote or on-site, a single deep session or a short series — and every workshop leaves behind playbooks and checklists the team keeps using. It pairs naturally with content optimisation, where I set up the process the trained team then runs.
What's included
- Needs assessment and tailored curriculum
- Live workshops (remote or on-site)
- Search intent and entity / topical coverage
- On-page and technical fundamentals for writers
- GEO / AEO and AI citability training
- Measurement: Search Console, rankings, AI visibility
- Playbooks and checklists the team keeps
- Follow-up Q&A window
Common questions
Questions about training
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In-house marketing and content teams, copywriters, and product or brand people who touch the website. I tailor the depth to the audience.
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Either. Remote works well for most teams; on-site suits full-day or multi-team sessions. I adapt to what fits.
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Fully. We work on your pages, your queries and your market, not generic examples, so the team can apply it the next day.
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Both. A single session can reset a team's approach; a short series goes deeper. Some clients add periodic refreshers as models and search change.
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Yes. GEO / AEO and AI citability are core parts — how to write content that ChatGPT, Perplexity and Google AI Overviews will cite.
Work together
Want to level up your team?
Tell me about your team and where the gaps are. I'll propose a tailored workshop that fits how you actually work.
Open for projects
