As AI answers absorb part of the classic search click, "where do we rank" is no longer the only question — it is "are we named, cited and described accurately when an AI answers for our topic." These tools monitor exactly that across the main answer engines, so you can benchmark against competitors and see whether your GEO work is landing. The category is young and moving fast, so tools overlap and differ mostly in depth, coverage and price.
The tools
Chatbeat
Chatbeat is an AI brand-monitoring tool from Brand24 that tracks whether, how often and in what tone your brand shows up in answers from ChatGPT, Gemini and Perplexity. It leans on Brand24's monitoring heritage, so it is strong on sentiment and mention tracking and approachable for marketing teams rather than analysts. For a brand that mainly wants to know "are we being mentioned, and is it positive," it is a fast, affordable way in. It is less about deep prompt-level analytics and more about ongoing brand presence.
Otterly.ai
Otterly.ai is an AI search monitoring tool that tracks how your brand, your links and your competitors appear in ChatGPT, Google AI Overviews and Perplexity. It focuses on the prompts that matter to you, showing which sources the engines cite and where you sit versus rivals, which makes it practical for shaping a GEO strategy rather than just watching mentions. It sits in the affordable, hands-on tier and is a common starting point for smaller teams. Use it when you want to tie visibility back to specific prompts and sources.
Peec AI
Peec AI is an AI visibility analytics tool that measures how often and how prominently your brand appears in AI answers and benchmarks it against competitors. Its emphasis is analytics and competitive comparison, so it is a step up for teams that want sharper numbers on share of voice across answer engines. That makes it a good fit once monitoring alone is not enough and you need to prove movement over time. Think of it as the more analytical middle option in this group.
Profound
Profound is an enterprise AI visibility platform that analyses how answer engines cite and describe brands, with deep analytics on the prompts, sources and citations behind each answer. It is built for larger organisations that need granular, defensible data — which prompts trigger you, which sources feed the models, how descriptions shift over time. That depth comes at an enterprise price, so it is overkill for a small site but powerful where AI visibility is a board-level metric. Choose it when you need the deepest, most rigorous view of the answer layer.
Share of Model
Share of Model is a tool for tracking your AI "share of voice" — the proportion of AI answers, across a set of questions in your category, in which the models mention your brand rather than a competitor. It reframes classic share of voice for the answer era: instead of ad or SERP presence, it asks how often you are named when someone asks about your space. Use it to benchmark where you stand today and to see whether your GEO work is actually shifting how often you get mentioned over time.
How to choose
The practical split is coverage versus depth. Chatbeat and Otterly.ai are fast, affordable ways to start monitoring mentions, sources and competitors; Peec AI adds sharper competitive analytics; Profound is the enterprise option for prompt- and citation-level rigour. What matters more than the tool is acting on what it shows — and the metric that ties it together is your share of model.
