SEO Dictionary

Dofollow attribute

A dofollow link is an ordinary hyperlink that passes ranking equity ("link juice") to the page it points to. There is no special tag for it — a link is dofollow by default unless it's marked with rel="nofollow", "sponsored" or "ugc".

Because dofollow is the default state of every link, people often talk about it only in contrast to nofollow. When a trusted, relevant site gives you a dofollow backlink, it passes authority that can help your rankings — this is the mechanism behind most off-page SEO.

The value transferred depends on the linking page's authority, its topical relevance and how many other links share the page. A dofollow link from a strong, on-topic source is one of the most valuable assets in SEO, which is also why such links are hard to earn and shouldn't be bought at scale.

A natural profile still needs nofollow links too. Chasing only dofollow links produces an unnatural pattern; the goal is relevance and trust, not a specific ratio.

Building a healthy backlink profile is part of my work: Link Building →

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